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Wales councils ban giving pets as prizes
In 2024, all 22 councils in Wales banned giving goldfish as prizes at fairs on council-owned land — a huge milestone in recognising the importance of fish welfare.
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Content warning
There may be distressing images of animal cruelty and neglect in this story.
No more winning animals is a win for all
There’s growing recognition of fish sentience – of fish as living creatures who deserve a good life – and councils are now doing their part to prevent unnecessary suffering.
We’re committed to ending the practice of giving live animals away as prizes and campaigning until every council has taken action.
We hope that more councils take action and work together to see nationwide bans to prevent the practice entirely – including both council-owned and private-owned land – in the hopes that soon, it will be illegal to give goldfish and other animals as prizes.
We all want to see a world where pets are acquired responsibly, well looked after and respected.
Pets aren’t prizes
We’ve come a long way already:
- Under the Animal Welfare Act 2006, it’s an offence to enter into an arrangement with a person reasonably believed to be under 16, who is not accompanied by an adult, whereby an animal is to be won as a prize.
- In Scotland, it's an offence in almost all circumstances to give an animal away as a prize to anyone, regardless of age.
We’re close to ending the cruel practice entirely. With your continual support, we can stop animals being given as rewards in England, too.
73% of UK adults believe local councils should ban winning goldfish as prizes.*
England, now it’s your turn
Thank you to the incredible animal advocates who made this change possible – because of you, there are goldfish and other pets across Wales now treated as sentient beings – not as prizes.
But there’s still work to be done.
So far, over 160 councils in England have banned pets as prizes – but many more need to take action. With your help, we could reel in more support than ever.
Ask your council to ban pets as prizes today.
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