The Animal Kindness Index 2022
The Animal Kindness Index is a UK-wide survey into people's attitudes towards animals.
We commissioned the survey, alongside the Scottish SPCA, to find out what values people hold when it comes to animal welfare and related topics.
Our vision is a world where all animals are respected and treated with kindness and compassion. The results of the Animal Kindness Index will help us to get there.
A nation of animal lovers
Our survey found the vast majority of people in the UK are willing and able to help animals. But they expect others across society and governments to as well.
The cost of living
The cost-of-living crisis continues, with many households struggling. This means it's more expensive for people to look after their pets too. So as our budgets tighten, animal welfare could be at risk.
Purchasing power
People understand that animal welfare and environmental issues are firmly linked. So that means we can choose to spend and invest our money in ways that help animals, people and the environment.
Animals have feelings too
Our attitude and behaviour towards animals is shaped by our understanding of their sentience. And the more knowledge and experience someone has of a species, the more likely they'll believe they can think and feel.